Choice Based Lettings
Property Advertising via Target Marketing
Choice Based Lettings means communication and plenty of it!.
The efficient generation of property adverts and collection of expressions of interest via accessible and cost effective channels is imperitive to the success of a Choice Based Lettings scheme.
A 'broadcast' approach e.g. web and newspaper adverts is a transparent means of advertising but offers no assurances that the most eligible applicants are seeing the most suitable properties. However 'target marketing' identifies exactly these applicants for each property, reducing marketing costs, prevents ineligible expressions of interest and saves housing officers time.
Especially useful in promoting 'hard to lets' and appropriate properties to vulnerable groups, target marketing can utilise mailers, emails and SMS text messages to invite applicants to express an interest.
Scout Solutions CBL systems provide the ability to publish targetted invitations at the push of a button.
Target marketing lists are generated in effect by qurying the system for the most eligible, suitable and in need applicants for each advertised property. This list sorts the applicants according to allocations and local lettings policy.
A postal advert may include a coupon for return or signpost the web, automated telephone or call centre as a means of expressing an interest. However, targetted emails and SMS texts may also be the means of making and automatically capturing the expression of interest. These methods of target marketing are not mutually exclusive and may be used on the same system. Providing the applicants preferred method of contact and relevant address or number is recorded then the appropriate method of communication will be used in each case.
Postal Invitations to Express an Interest
EMail and SMS Text Invitations to Express an Interest
For more information or to arrange a demonstration please contact info@scoutsolutions.co.uk
