Choice Based Lettings
Property Advertising via Printed Media
Choice Based Lettings means communication and plenty of it!.
The efficient generation of property adverts and collection of expressions of interest via accessible and cost effective channels is imperitive to the success of a Choice Based Lettings scheme.
While much emphasis is put on internet technology to deliver advertising it is not the complete answer to accessibility issues. Newspaper adverts, posters and leaflets are more appealing to some parts of the community and in fact can be more effective in promoting specific types of property.
Best placement of the advert is crucial. Clearly, newspaper adverts should be placed in the property sections providing that the circulation of the paper includes the target audience. Posters and leaflets are considerably cheaper and positioned well can be more effective, such as in supermarkets, neighbourhood offices, council building receptions and Property Shops.
Scout Solutions CBL systems provide the ability to publish properties in a variety of printed formats in a landlord's corporate style style at the push of a button.
Printed material is one way communication only and should be considered in parallel with the various automated mechanisms for capturing expressions of interest in a property.
Detachable coupons for expression of interest by post does work but puts both the applicant and housing officer to extra work and cost in terms of data entry and postage. Signposting to the website or publishing call centre, automated voice or SMS text phone numbers encourages applicants to take advantage of convenient means of expressing interest and saves housing officers from re-keing data.
Single Property Posters
Multi-Property Posters & Newspaper Adverts
For more information or to arrange a demonstration please contact info@scoutsolutions.co.uk
